According to IMARC Group’s latest report, Podcasting Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global podcasting market is expected to exhibit a CAGR of 27.12% during 2022-2027. Podcasting refers to a service that allows internet users to access spoken word audio files through subscription-based or free portals. These services also enable the users to download the same on their personal devices.
They consist of an episodic series of audios covering diverse genres that can be popularly accessed by the masses during multitasking or while in transit. Several podcasts also provide flexible delivery of audio learning resources that can be helpful for educational purposes. Some of the most popular podcasting platforms include Apple Podcasts, Stitcher, Google Podcasts, Spotify, and TuneIn Radio.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends and Drivers:
The global podcasting market is primarily driven by improving network infrastructure across the globe. With the advent of high-speed internet connectivity and the increasing penetration of affordable smartphones, individuals are now engaging in innovative media content for entertainment and learning solutions. This, coupled with the easy accessibility to free and cheap podcasting services on the global levels, is expected to provide an impetus to the market growth.
Apart from this, podcasting services are widely employed in the business-to-business (B2B) and business-to-commerce (B2C) segments in an attempt to reach a wider audience for building brand image and reputation. These services are also utilized by several small and medium-sized enterprises (SMEs) as they offer a high return on investment (ROI). Some of the other factors contributing to the market include rapid urbanization, the emergence of 5G and the growing preference for podcasts offering news and politics content.
Podcasting Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the global podcasting market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Amazon.com Inc.
- Apple Inc.
- Entercom Communications Corp.
- iHeartMedia Inc.
- Liberated Syndication Inc.
- Pandora Media LLC (Sirius XM Holdings Inc.)
- Podbean Tech LLC
- SoundCloud Ltd.
- Spotify AB
- TuneIn Inc.
Key Market Segmentation:
The report has segmented the global podcasting market on the basis of genre, format and region.
Breakup by Genre:
- News and Politics
- Society and Culture
- Repurposed Content
- North America
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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